Printed to order

Punchlines

Books sold on their opening line. Pick the punchline, write the dedication — they get a jacket that looks like a real bestseller and a first page that isn't.

The three punchline bestsellers: Retirement, Successful, and Parenthood
Everything You Need to Know About Retirement — punchline book jacket

From the press

Every bestseller needs an author. Ours needs a punchline.

Dr. Noah Lott has moved over 401k copies, been seen on daytime TV, and never existed. Every punchline book wears the full bestseller costume — badges, blurbs, a subtitle that promises everything. What page one actually says is up to you: pick one of ours or write your own, then sign the dedication. The 200 lined pages after it are where the real book gets written.

Start with Retirement
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